05/08/2008
Al-Watany Al-Yum Newspaper 2008/AUGUST /05
Al-Akhbar Newspaper 2008/NOVEMBER /10
Al-Masry Al-Youm Newspaper 2009/AUGUST /02
Research and development is one set of strategies that should ensure that Egypt industry can compete globally. Awareness of the life cycles of the product, the individual and the organization ensures the survival of the organization and profitability. The R & D budget is the means to bring about change in any industrial enterprise.(Available in Arabic – German in PDF)
A few Egyptian industries are spearheading the trend towards research and development as one of the means to attain a competitive edge in global markets. R&D enables already strong companies to consolidate their position in the marketplace. Competition targets the life cycles of the product, the individual and the organization. Awareness of these cycles – in the form of a bell curve tracing rise and fall – ensures the survival and profitability of the organization, whose R & D budget is a barometer of a company’s willingness to innovate and prosper.