07/04/2019
Al-Akhbar Newspaper 2019/APRIL /07
Al-Ahram Newspaper 2010/JUNE /03
Client satisfaction is the center of developing product’s performance and the regulating factor of success for any institution. Client’s expectations are the most important factors in the research and development field. Dealing with the client is the gateway to establishing a policy for keeping the direction of the institution continuous and enabling it to evolve.(Available in Arabic – German in PDF)
The most important factor when expecting client’s needs to build the strategy of short, medium and long term investments in the research and development field are the client’s expectations. Full satisfaction of the client is the center of developing a product’s performance and regulates the success of an institution. Companies must take interest in handling customer complaints, starting with receiving and handling the initial phone call. They must take an interest in the methods of measuring and discovering levels of client satisfaction in various market areas. The ambition of every company is to seek and possess leadership while keeping in line with international market customs and attitudes.