15/07/1997
Al-Alam Alyom Newspaper 1997/JULY /15
Industrialists have called for establishing companies specialized in marketing to promote Egyptian exports worldwide. Marketing is expensive and Egypt currently lacks the marketer who has a distinguished advertisement campaign that caters to the consumer at the local and international level.(Available in Arabic – German in PDF )
Senior Industrialists have called for establishing companies specialized in marketing to promote Egyptian exports worldwide. One type of marketing which has succeeded in Asia occurs when specialists working in marketing firms study the markets, competitors, supply and demand. The information is transferred to the producers. They are then able to develop design and create skills to arrive at the model enabling the company to match market requirements and compete with their products in the market. The product is then offered to potential buyers in the market that was previously studies. Changes can then be made to the product in order for it to match market requirements. Marketing is expensive and Egypt currently lacks the marketer who has a distinguished advertisement campaign that caters to the consumer at the local and international level. Along with this marketing strategy Egypt could benefit from organized exhibitions, studies of the foreign consumer, having marketing agents abroad, financial assistance, and banking helping to conclude export and import deals through credentials and guarantee letters.