01/06/2004
An industrial product is defined as a material manufactured of one or more parts. This product is then purchased, with the aim of performing a certain function or a specific service, in return for a reasonable price. ( Available in Arabic )
The manufacturer and marketing manager of a product should pose several questions. Who is in need of the product? When is he in need of it? Where does he expect to find it? Is the need daily or seasonal? They should also estimate the quantities, total need and available production potentials. Rates of a rising need for the product and its production should also be polled. The share of the product on the market is also to be determined. There are also other questions concerning distribution. The lifecycle of the product starts at the phase of preparation and market study, followed by the phase of presentation and promotion of the first batches. Then comes the peak phase, where the product obtains a share of the market. After that, comes the out-of-date phase, with the emergence of new competitive products, in the absence of development, or with new technical demands of customers. Finally comes the phase of oblivion, with a drop in demand rates, loss of competitiveness and rise in relative costs.
